Afrirent Holdings sets its sights on West African gaming, lottery and betting market expansion

The rise of mobile apps and the ability to bet from smartphones have revolutionized the industry. Whether on the go or from the comfort of their home, many South African gamblers nowadays would rather use their cell phones to make bets. Optimizing betting sites for mobile usage can help to guarantee a seamless betting experience by means of simple navigation.

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The South African sports betting and lottery industry is legal and regulated under the National Gambling Act of 2004. Introduction of gambling legislation into the law, saw the creation of several regulatory and control organizations in the country. The primary responsibility of such organizations is to ensure safety in the industry. As well as to uphold and maintain the image of the South African gambling industry on a global level. Sports betting operators require a valid license to operate in the country. Such licenses are issued by the Provincial Licensing Authorities, one per province.

After examining the surge in mobile credit and the rise of sports betting we put forth the conclusion that the digital credit has been an enabler to the growth of sports betting has in East Africa. This is because digital credit has enabled ease of access to funds which the borrowers then use for their digital gambling. This is inferred in that the average customer profile of sports betting is young people especially men who are also the most active on digital credit platforms (11).

Implementation and day to day operations are managed by the Chief Executive Officer, ably assisted by support staff. A 2016 study by the University of Cape Town’s Department of Psychiatry and Mental Health noted a significant association between suicidality and pathological gambling. It found that pathological gamblers were five to ten times more likely to have a history of suicide attempts than non-gamblers. The NSPCA reveals shocking evidence of the Eastern Cape Gambling Board allegedly allowing a licensed bookmaker to profit from illegal cockfighting.

However, the rapid growth of online betting and gaming has also raised concerns about the potential for problem gambling and the need for effective regulation. The government has taken steps to address these concerns, by introducing measures to prevent underage gambling and to ensure that online betting and gaming operators are operating in a fair and responsible manner. Before 1965, all forms of betting and gambling were illegal in South Africa, with the government viewing the activities as a threat to public morality. Despite this, illegal betting and gambling continued to thrive, with many people finding ways to wager on horse racing and other sports. However, this changed in 1965 when the government legalised horse racing, making it the first form of legal gambling in the country. Although the gambling industry overall continued to grow from a revenue perspective in 2016, the growth rate was significantly lower than increases experienced during the past couple of years.

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Hence, nowadays, African citizens represent over 11.5% of the overall internet users in the world. Keep reading to discover the statistical growth of the gambling industry in different African countries, with an emphasis on the importance of Live Casino games as a vital resource for the further development of the betting sector. The lack of traditional banking infrastructure in many African countries presents a challenge for the iGaming and betting industry. However, this has also given rise to innovative payment solutions that cater to the needs of African players, such as mobile money and cryptocurrency.

Sub Saharan Africa lead in the number of mobile money deployments at 132 compared to global of 252. Out of the 866 million registered accounts, 395 million are in Sub Saharan Africa. 145 million active accounts versus 298 million globally, USD 1.7 billion in transactions volume versus 2.4 billion globally and 26.8 billion in transaction value versus 40.8 billion globally (4).

For more trusted bookmakers please also see our full bookmaker listing on Best Betting Sites. Despite rising costs of living and economic pressures, gambling has gained popularity, particularly due to the widespread use of mobile phones and internet access. Advertising from betting companies further fuels this trend, increasing participation within this demographic. South Africans place more than  R1 trillion in bets annually, with R700 billion spent on sports betting alone.

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Many of the same technologies that have helped spread awareness around sports betting have also made it more accessible and convenient to participate in. Online sports betting has advanced considerably in the last three decades since it first began to gain traction. There has been rapid growth of women punters regularly betting in recent years, growing from 20% of new acquisitions in 2021 to 40% in 2023. Football is by far the most popular sport to bet on for South Africans, although there has been little growth in popularity in recent years. The sport has shown to bring unity in a diverse country, draw out deep emotion for the supporters and players and the national side has won the Webb Ellis Cup a record four times! The game was played in South Africa as early as 1860 and has since been woven into the countries fabric.

• Thus, sports betting is really wide-spread because this is a perfect way to satisfy people’s wishes.
• At any rate, optimism has returned to the South African economy, as most top executives are confident in the country’s future, and are temping up their plans for investment.
• The legalization of sports betting in the 1990s marked a significant turn, leading to the establishment of licensed betting shops and later, online betting services.
• Your EFT should reflect within 1 working day and will automatically be allocated to your SunBet account when it reflects in our bank.
• The proliferation of smartphones further accelerated this trend, enabling bettors to engage in sports betting adaptively.
• Marshalls World of Sport has given a suggestion on the most profitable odds on Horse Racing, Sports and Lucky Numbers for more than 50 years .
• In addition, using special deals for South Africans can increase the value of your bets.
• After examining the surge in mobile credit and the rise of sports betting we put forth the conclusion that the digital credit has been an enabler to the growth of sports betting has in East Africa.

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Ultimately, the success of the industry will depend on the ability of operators to understand the unique needs and challenges of the African market and to tailor their products and services accordingly. Betting on the go, whenever and wherever we are, is getting increasingly popular. Therefore, a mobile-friendly fast loading site is mandatory for accessibility and a great betting experience. More and more sportsbook operators now offer betting apps to really cater for their customers. While in the past spinning the reels of fun and exciting slots was only possible in unregulated online casinos this has changed in 2021. Hollywood Bets started with its Spina Zonke games, Supabets followed by bet adding Pragmatic Play, Yggdrasil slots and moreover quite recently NetEnt and Red Tiger.

In June 2021, the group paid $281.5m to increase its stake in BetKing, a digital and sports entertainment platform that focuses on Africa, to 49%. Blue Lake Ventures, which traded as BetKing, subsequently changed its name to KingMakers. Of the total, betting generated 60.5% of industry GGR at R35.9bn, with casinos leading the charge, at R17.4bn, about 29% of the pie. There was huge growth in the popularity of rugby in 2023, growing by almost 100% compared to the two preceding years. There was sizeable growth in the average bet size during 2023, a sign that South Africans had no doubts about the prospects of the Springboks. Basketball is also popular with South African punters and is appealing to bettors who have the appetite to risk more per bet.

How online betting works

Nonetheless, the future of sports betting in South Africa seems promising, especially with technological advancements and an increasing number of participants. By using our website, content and services you agree to our Terms of Use and Privacy Policy. BetandWin aims to provide you with the information you need to choose a sports betting or lotto offering that suits your preferences. The information shared does not constitute legal or professional advice or forecast and should not be treated as such. In addition you can play Live Dealer games by award-winning game supplier Evolution Gaming on most online betting sites.

Betting on horse racing, rugby and football, for example, was allowed and was very popular because it was the only form of gambling that was allowed. The several fake accounts thereby benefit from new signup bonuses, coupons and other attractive offers by cashing out their promotional offers without actually playing. Traditionally, gambling operators offered large bonuses with low betting requirements which caused bonus/ promo abuse to be a great target for abuse. Gambling operators addressed this by lowering bonuses and implementing stricter requirements for withdrawing the bonus. Although this abuse is not always regarded as fraudulent activity, bookmakers hope to identify and block bonus abusers as soon as possible.

• This commitment has fostered trust and loyalty among its user base, establishing Betway as a reputable and reliable platform in the South African betting industry.
• In the past things were a little difficult because the rules that form part of the National Gambling Act were not altogether clear.
• This partnership marked Play’n GO’s first foray into South Africa, expanding Betway’s gaming portfolio and offering users a wider array of entertainment options.
• This guide delves into the world of sports betting in South Africa, exploring its legal framework, popular betting markets and key considerations before placing your first bet.
• We highlight the best betting sites that offer you fast loading slots that are especially developed for mobile gameplay.

List of Online Betting Sites in South Africa

A 2011 report found that online gambling should be made legal, but this has still not happened. There have been repeated promises from the South African government and Trade and Industry Ministers that online gambling in the form of casino games such as poker will be made legal. The Gambling Act of 1965 officially banned all forms of gambling except betting on horse racing. Towards the end of the 1970s casinos started operating in the independent areas called homelands. Only native South Africans lived in these areas and most weren’t able to access such establishments. Figures from 1995 such there were as many as 2000 illegal casinos operating in the country.

Furthermore improving accessibility and convenience for users is having a specific mobile app for iOS and Android smartphones. Anyone looking for somewhere to place their sports bets should look for a licensed online betting site. There are currently nine boards in South Africa who are able to license online betting sites.

Betting GGR rose by 14.3% in 2016, raising its share of total GGR to 19% from 17% in 2015. Gross gambling revenues for casinos, limited payout machines, bingo and betting totalled R27 billion in 2016, a 3.9% increase on the prior year. It provides a diverse selection of betting markets including moneyline bets, over/under rounds, and method of victory. Betway is recognized as one of the premier online betting platforms for UFC enthusiasts in South Africa. With the rise of MMA’s popularity, betting on these events has become a significant source of entertainment for many. Whether you’re a seasoned punter or new to the betting scene, knowing which platforms offer the best experience for UFC betting is crucial.

The main reason behind this game’s outstanding popularity lies in the small house edge value it has, which is actually the lowest one of all the available card games in online casinos. At its core, Baccarat is a game of guessing, where players place bets on which hand out of the two being dealt shall win. The winner is decided according to the highest number out of the two cards.

Betting Jobs in South Africa

These bonuses benefit the bettors more than merely improve the betting experience. In the sports betting scene, live betting has grown to be a common element; many South African gamblers like making bets during events. Betting services with in-play betting let users stake wagers on events as they are happening, therefore adding thrill and involvement to the process. For punters, live betting is a must have real-time updates, odds adjustments, and thorough match statistics. After all, we can make a prediction that it has come from the times of gladiator games or even earlier.

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This activity is legal if it is practiced through betting companies who are appropriately licensed in South Africa for online betting. These licenced companies also offer various products that look like online gambling, however, the betting is structured in a way that it falls under sports/fixed odds betting regulations and licensing. The constitutional government won office in 1994 and regularized various kinds of gambling. The National Gambling Act rolled out standard procedures for monitoring betting activities in 1996. The National Gambling Act of 2004 made the switch to the 1996 Act and limited interactive gambling activities involved with poker, casino, and bingo. However, online horse racing and sports betting are 100 % legal in South Africa in the case that the website or bookmaker holds a license to run such activities.

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Sports betting has become popular in Africa relatively recently, but it is gaining momentum every year. If at first, the African betting market had certain drawbacks due to the specifics of the continent and legislation, today the betting system is as close as possible to the European one in terms of transparency. Take your opportunity to participate in the African sports betting world. Blackjack uses the international 52-card deck without jokers, with several variations of the original game being present in several online casinos which are active in Africa. Being quite possibly the most popular casino game from all over the world, Live Blackjack is the favourite table game of several gambling enthusiasts who are looking for a thrilling gaming experience.

• Recognizing the burgeoning potential of the South African betting industry, Betway strategically tailored its offerings to resonate with local preferences.
• We have also created a few useful and strategic tips to ensure your online betting safety.
• From the time gambling was introduced in East Africa it was a niche activity enjoyed by a few participants in society mostly foreigners and specific groups.
• Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent.
• Mixed Martial Arts (MMA), especially through UFC events, offers a distinct betting landscape compared to boxing.
• It also explores the role of regulation and education, and why its impact on financial inclusion and exclusion.

The Future of iGaming and Betting in Africa: Opportunities & Challenges

Currently, the gambling market in Kenya continues to be dominated by sports betting, with an estimated number of over 7-million citizens actively placing bets on online gambling services. The future of iGaming and betting in Africa is bright, with significant opportunities for growth and expansion. However, the industry also faces significant challenges that must be overcome if it is to reach its full potential. The development of clear and consistent regulatory frameworks, innovative payment solutions, and increased internet access will be key to unlocking the full potential of the iGaming and betting industry in Africa.

One of the biggest factors in the growth of sports betting is simply increased awareness and visibility. While it’s true that advertising and sponsorships can only take you so far, they do make a significant difference. Sportingbet accepts more than one million unique bets per day, and on some days even more than two million. Ultimately, in a nation as obsessed with sports as South Africa, sports betting will likely keep growing.

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I would go to the casino with borrowed money, hoping that it would be my lucky day. I became an aggressive gambler, didn’t even care when I would lose my salary. One morning I sat at a machine with the hope of winning but instead lost R5 000 in 2 hours.

This collaboration further embeds Betway within the nation’s sports culture, associating the brand with excellence and national pride. For simpler transactions, the betting site should preferably handle ZAR (South African Rand) or another preferred currency in South Africa. Furthermore fair should be the minimal deposit and withdrawal quantities, so enabling bettors to engage irrespective of their means. The governments of several African countries have already passed regulatory acts which offer further hope for future developments and reforms taking place on the continent. So, in a world of endless possibilities for future prosperity and continuous technological growth, we should note that it was only a matter of time before Africa became a tempting prospect for iGaming companies looking to expand. Each site has its strengths, like betting live during the fight or options to cash out.

• In this regard, the gambling industry is currently much like the retail industry of South Africa, which is also showing promising signs of growth despite the economic slowdown that the whole country is experiencing.
• Over the years there have been many laws and acts passed to stop online gambling.
• Similar to the rest of African countries, the sports betting sector makes for the vast majority of the GGR.
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• However, this changed in 1965 when the government legalised horse racing, making it the first form of legal gambling in the country.
• Marshalls World of Sport gives the opportunities of placing bets on Horse Racing and international sporting events using different ways such as internet, mobile phone and even several cash outlets.

While the latter might offer you more games content including online slots gameplay on those is currently not legal. Statistics show that 49.4% of South Africans bet on sports from October 2021 to October 2022; around a quarter of these bettors also engage in online betting a few times a week. Given numerous options, bettors should be aware of the vital features that any website should provide. Whether your experience with betting is fresh or seasoned, understanding what to anticipate from the TOP 20 betting sites will guide your decision. Over the years there have been many laws and acts passed to stop online gambling. An increasing number of people now enjoy sports betting online so it looks set to be an industry that will grow from strength to strength.

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This can be a barrier to adoption for iGaming and betting operators, who may struggle to overcome negative perceptions and build trust with local communities. Betting on UFC fights in South Africa is exciting and offers plenty of options. Betway, Hollywoodbets, and 1xbet are top choices because they provide user-friendly experiences, good bonuses, and many ways to bet on fights. While they offer competitive odds, especially for popular UFC events, they don’t focus heavily on virtual UFC betting or enhanced odds promotions.

Prior to August 1996 betting on horse racing and other sporting events was the only form of legal gambling in Gauteng. In August 1996 the Gauteng Gambling Act 1995 (Act No 4 of 1995), was promulgated. This Act legalized other forms of gambling in the Province and provided for the establishment of the Gauteng Gambling Board. More and more people are now using their smartphones and tablets to access the internet. This has made it even easier for people to get involved in sports betting.

• For this, punters can analyse various factors that could increase the odds of their bet being successful.
• While they offer competitive odds, especially for popular UFC events, they don’t focus heavily on virtual UFC betting or enhanced odds promotions.
• Software developers are developing sports betting features that focus on personalisation where your previous betting performance will be taken into account using recommendation engines.
• The constitutional government won office in 1994 and regularized various kinds of gambling.
• Prior to 1996, all gambling in South Africa was illegal except for betting on horse races.
• 47% of respondents paid a loan late in Kenya compared to 56% in Tanzania.
• More and more sportsbook operators now offer betting apps to really cater for their customers.
• The Legal LandscapeThe legality of sports betting in South Africa is a relatively recent development.

According to 2022 statistics data, Nigeria has the largest population and gross domestic product in all of Africa. Hence, it should come as no surprise that the country is currently the most profitable gambling market in sub-Saharan Africa, which translates to an average of 7% of the continent total. And since increasingly more Africans are being facilitated access to a stable internet connection, the number of 3G and 4G networks available on the continent have doubled over the last five years. The progressive growth of economic prosperity in numerous African countries has become undeniably visible over the last quarter-century. The assistance and support I have received from the South African Responsible Gambling Foundation (SARGF) has been invaluable .

By focusing on these areas, Betway has not only captured a significant market share but also set a benchmark for excellence in the competitive world of online betting. In a bold move to expand its influence and footprint in Africa, Afrirent Holdings, a renowned investment company led by Senzo Tsabedze, is venturing into the vibrant gaming, lottery, and betting market of West Africa. With a history of success and a strong presence in South Africa, Afrirent Holdings is now setting its sights on the exciting opportunities offered by the dynamic entertainment sector in the West African region. Right up until 1996, any punters wanting to gamble on horse racing had to do it at the track. After 1996, it became possible for players to gamble online and horse betting is becoming increasingly popular in South Africa.

Nevertheless, there are a few references that give us a satisfying backstory. Marshalls World of Sport is a National Group, suggesting people’s betting on Horse Racing, local or international sport and Lucky Numbers. Relates to various typesof gambling conducted online including poker, slot games, bingo and others. These gamesare influenced more so by probabilities with significantly less ability to analyse the game.